words by Kat Thompson
photography by Bobby Kim
“Being a woman is a challenge in anything creative.” Natassia, known by many as her stage name, Kreayshawn, is snuggled up in her Jennifer girlfriend hoodie, her hands folded in her lap. She is contemplative—careful about her responses, deep in thought before she shares an opinion. It’s something, she says, that surprises people about her. “I think a lot of people don’t expect me to be easy to talk to or relatable but I’ve been around the block a couple of times.” The creative jack-of-all-trades (DJ, director, producer, vlogger) is known most for her hit song of 2011, “Gucci Gucci,” but fans and critics alike don’t realize Natassia’s potential rises beyond the cult following of that track. Natassia has seen a lot—she’s experienced how virality can carry you to fame and fortune and just as quickly snatch it away, leaving you out in the cold, head spinning, wondering what now?. But Natassia is dusting herself off. She has a logical way of looking and understanding the world, even if the truths she sees can sometimes be painful. It shows growth, maturity, and wisdom—something that’s definitely necessary for someone who has gone through what she has. Meet Natassia Zolot.
What is your name, age, and title?
My name is Kreayshawn—or Natassia. I’m 27. And I’m just a creative. I do everything—DJ, direct, make music, I’m a mom. All of that.
What about you surprises people the most?
I think a lot of people don’t expect me to be easy to talk to or relatable but I’ve been around the block a couple of times. I think people get surprised that they can hold a conversation [with me] about anything.
Why do you think they’re surprised?
I feel like people kind of just paint their own image of me. If they see me online or hear about me or just hear my music, they think I’m going to be a certain type of person, whether it’s good or bad. And they meet me and they’re like, “I thought she was going to be good! She’s bad!” No I’m just kidding, it’s usually the other way around. People think I’m going to be extremely ratchet or mean or something but I’m not. I’m smart.
What do you think is the most challenging or infuriating thing about working in your industry?
What’s definitely challenging is being a woman. Something is always happening where you see men getting all these jobs and it will be like, in your circle. It’s something that you know, I would’ve been great for that. And that person knows me. And that person can contact me. And I was just with that person last week. And they give it to someone who’s under qualified or barely of age or knows anything. Meanwhile you’re like, “I went to film school! I did this!” They just don’t see you like that because you’re a woman sometimes. They’re just like, “Oh, that’s my homegirl.” You know? But if it’s a guy, they’re like, “That’s my dog. I’m going to put him on.” Or they feel like, if they do a favor for you, it might be weird if they have a girlfriend or something. I don’t know. I don’t know what it is. Being a woman is a challenge in anything creative.
What is your go-to cure for a bad day?
Smoke some weed, binge watch TV, cuddle up, order food, grubhub. That’s how I like to end every night.
What empowers you?
Having a kid. When you have a kid, you can’t really give up. You can’t be like, Fuck it! I’m going to smoke crack. I mean you could, but that’s not responsible. That’s not the lifestyle that I want to go for. Having a kid definitely empowers you. If I can do this while taking care of a human, that’s pretty powerful. I can do anything.
How do you want to make the world a better place?
I don’t know. Right now, everything and everyone, as far as online and in person, everyone is really standing up for stuff and fighting. For me, just paying my rent is a struggle. It’s hard for me to focus on how to make the world a better place because the world needs to be better for everybody. It needs to be better for me. Why can’t the world just fix its damn self? It’s hard. Especially with the whole election stuff, that kind of made people realize a lot. There are so many people who didn’t think racism existed. It’s like, yeah, it’s been existed. It never didn’t exist. Donald Trump and that whole movement kind of brought it to life that people who might have not have realized that or been affected by that now see it and see how it affects their family and stuff. Just be aware, know. Don’t ignore shit—even though I literally just said I can’t… The only reason I know what’s going on is because of people like me and you, just educating and sharing stuff.
What is your deathrow meal?
Definitely Brazilian food. I love Brazilian food. Like a nice steak, pasta, rice, bread. All carbs, all meat, bacon-wrapped chicken. Everything Brazilian. And a big coke—the can of coke, but the extra tall canned coke. The double can coke.
What is the one perfect word to describe you?
What is the most important lesson you’ve learned in your lifetime?
My most important life lesson, as weird as depressing as it sounds—but it’s not, is that all you have is yourself. You’ve got to watch out for yourself. Even your best friends and your family, they watch out for themselves. So, you gotta watch out for yourself all the time. You can trust people, get help from people, but at the end of the day, all you have is yourself and you gotta take care of yourself.
What is the accomplishment you’re most proud of?
I think travelling the world. Where I’m from, nobody leaves their hometown. Everybody just gets stuck. It’s cool to say that I went around the world and brought people that I love and care about with me and got to see everything.
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